Bethanie cut her teeth in the Creative Advertising Department at The Weinstein Company, where she supported the launch of blockbuster film releases. This experience gave her a in-depth look, both creatively and strategically, at the world of theatrical advertising and marketing. After 3 vigorous years at TWC, Bethanie was ready to apply her talents to her real passion – the world of independent film production and content creation.

 

Producing independent films proved invaluable for Bethanie, allowing her to find effective and nimble solutions to a whole host of real-time production issues. At this same time, the ad world was in transition, the need for content growing at a rapid pace with the rise of social platforms. Bethanie was the perfect fit, so she accepted a full time position at Grey Advertising in 2011. Immediately, she saw a void in the service offerings and spearheaded the creation of a live action production department within the agency.

 

With some persistence and support from her current production partner, Lauren Tuttman, the new department was launched and almost instantly yielded award-winning productions, including the multi-Cannes winning Canon Project Imagination with Ron Howard. The creation of Townhouse Studio Production at Grey not only offered a new streamlined service but also provided an entirely new revenue stream. After more than 6 years of running an in-house department that serviced a diverse portfolio of clients including National Parks, Canon, Covergirl, Pantene, Ally Bank, Gillette and countless more Bethanie knew it was time to shake things up. So, in 2018, Bethanie once again reunited with her producing partner Lauren Tuttman.

 

As (co-founders) of HunterPark, they are molding a new method of business – one that defines the ever-evolving landscape of content production today.  Producing everything from Emmy winning originals, traditional commercial campaigns, nimble social content and everything in between HunterPark does it all. The ethos of the company stands behind creating compelling work that promotes the importance of diversity, equity and inclusion for talent in front and behind the camera.